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The Ideal Length of Everything Online

How to Make Time for Social Media Marketing

Move into new realms.
Depending on where your audience likes to spend time online, get in there. Explore new channels to reach them.

For example, Snapchat as a promotional platform was met with huge hesitation from the marketing community. Yet, those who did see an opportunity to be a first-mover built huge followings, and even businesses, on Snapchat. Some especially creative entrepreneurs found a way to leverage Pokemon Go craze to promote their businesses.

Yes, the rage will probably calm down soon, but you used that quick spurt of interest to your benefit. Snapchat might be thrown down by some new hot thing next year, but while the attention is there, you’ve got to take advantage of it. The only requisite here is to be quick and creative. So, the sky is the limit. Learn how to use these new, trendy or even obscure channels to create new spaces where your message is not lost in the noise, unlike those of Facebook and Twitter.

Overall, digital marketing becomes more and more competitive and the spaces get more and more noisy. The only way to truly stand out in the sea of offerings is to be different in your offerings, authentic in your messages and creative in your channels.
Facebook Newsroom have recently reported that people comment more than 10 times more on Facebook Live videos than on regular videos. From news corporations to fashion and beauty brands — social marketers that are harnessing raw, un-staged, accessible video are experiencing more engagement and interaction with Facebook users than ever before.

Here are five brands who have picked up Facebook Live, and are running with it.

1. Harper Collins Publishing.
Harper Collins Publishing was quick to harness the power of video the minute Facebook Live launched, with their immediate offering of a daily Facebook Live program giving their readers direct access to their authors.

Through real-time video and written questions throughout, authors are able to expand their reach beyond the traditional bookshop signing events. It is such a simple but magical platform that enables authors to film themselves using the Facebook app on their smartphones and receive instant real-time feedback and questions from their readers without simply signing reader’s copies from long book shop queues.Bloggers Playbook Review

2. Walt Disney World.
Walt Disney World has completely embraced Facebook Live. Just recently Steven Spielberg streamed a little synopsis of the upcoming Disney movie “The BFG” from the spinning chair in his office.

Even more recently the touring cast of “Newsies” performed the song “Santa Fe” live from Santa Fe and this was all streamed on Facebook Live. In fact, Disney Interactive Media have established a production team exclusively dedicated to producing broadcast-quality live video and this recent streaming of a musical production on social media has never been done before.

Related: Facebook Live’s New Features Include Two-Person Remote Broadcasts — Start Up Your Day Roundup

Disney realized that video marketing is hot and are even paying select partners and celebrities to produce content around Disney, for Facebook Live. They appreciate the power and capability of the platform for the future.

Airbnb’s campaign “Live There,” partnered with Disney on “The Jungle Book” and used Facebook Live very well. Airbnb built a tree house on the red carpet for the premier and they used Facebook Live to live stream the tree house interviews from the event.

3. Burberry.
Digital has always been an integral part of the Burberry strategy. They were early adopters of digital back in 2009 with their “The Art of the Trench” campaign (a microsite that ran user-generated content of people wearing Burberry’s signature trench coat) and since then have been among the first luxury brands to dive into social media platforms and developments eagerly jumping on Snapchat, Periscope, Instagram video ads and Twitter buy buttons. For Burberry it means treating customers the same way whether they are online, in-store or on mobile. For customers, it means giving them access to the brand in a completely new and transparent way, unlike ever before in the luxury brand market.

 

Even back in 2010, Burberry was live streaming, being the first fashion brand to live stream the Spring/Summer 2010 fashion shows, for the first time giving anyone access to the exclusive front row.

4. Dunkin’ Donuts.
The idea of video marketing is to give your brand a personality. One reason why users follow brands on social media is the illusion of transparency. People believe that they are getting to know what your brand really is and what it stands for. Taking viewers behind the scenes is always a great way to bring them in and this is exactly what Dunkin’ Donuts used Facebook Live for.

They shot a tour of the Dunkin’ Donuts test kitchen and then concluded with the construction of a donut wedding cake all streamed live.

During their first Facebook Live session, they managed to achieve thousands of views, comments and likes in a matter of minutes and within 13 minutes, they had 21,000 viewers. Dunkin’ Donuts realize the stickiness of live video and plan to incorporate it a lot more in their future marketing strategy.

Introduction to Forex Trading

If after trying to solicit information and at the end of it all, you are still in doubt about the credentials of a particular company, my suggestion is to start looking elsewhere.

You may find further information by contacting government ‘watchdogs’ because they keep up to date with trends and reports regarding scams and other fraudulent activities. Please check the resource section of this site for the information of organizations that regulate the securities industry, sorted by country. There is also a list of brokers that you may want to look at.

This is an excerpt, modified from the book: The Part-Time Currency Trader.

Here are 7 more motivations to exchange: Access to foreign exchange (forex), the most extensive market on the planet, is generally through an intermediary known as a forex broker. Similar to a stock broker, these agents can also provide advice on forex trading strategies. This advice to clients often extends to technical analysis and research approaches designed to improve client forex trading performance.

Financial institutions are generally the most influential in the forex market through high-volume, large-value forex currency transactions. Historically, banks enjoyed monopolistic access to the forex markets, but through the Internet, any forex speculator can also enjoy 24-hour access to the market via a forex broker.

Secure web connections today allow many forex traders to work from home, where ready access to news and other technical advice informs decisions on what forex positions to take. Similar moves are being made by stock brokers, who are also moving out of banks and other traditional institutions.

Your needs in the market will influence your choice of forex broker. Online forex brokerage firms, known as houses, provide those new to the forex market with detailed research, advice and simulators to learn, how to use their forex trading tools. The experienced online forex trader is catered to by other broking houses, with in-depth advice, but less focus on forex trading instruction based on the assumption that you are familiar with the forex market. To make an informed choice, it is advisable to trial several differing online forex broking houses and their trading tools to find the best fit for your needs.
1. It never closes. It’s open all day and all night, around the world. Exchanging positions open at Monday 7am, New Zealand time and close 5pm New York time on Friday. Amid this time, you can enter or leave the business sector at whatever point you like. It’s a nonstop electronic coin trade. This is extraordinary in light of the fact that you can exchange at whatever point you have save time.

2. Influence. Standard $100 000 coin parcels can be exchanged with as meager as $1000. This is for the most part on account of the straightforwardness with which you can purchase and offer, a few merchants will influence up to 200 times, so with $100 you can control a 200 000 unit coin position. It’s the best utilization of exchanging capital around, even banks loaning on property ventures don’t approach.

3. Precisely anticipate the results. Money costs for the most part rehash themselves in unsurprising cycles so you can see what the patterns are. ‘Specialized Analysis’ sees these patterns and benefit from them.

4. Low Transaction Cost. At the end of the day, you botches won’t cost you a fortune. Great dealers won’ charge commissions to exchange or keep up a record regardless of the possibility that you have a smaller than normal record and exchange little volumes. by day exchanging volume of more than 1.5 trillion, the biggest money related business sector on the planet. It predominates the values market (50 billion every day) and the fates market (30 billion).

6. You can profit in any economic situations. Every business sector is one cash against another, so when you purchase in one, you’re offering in another so there’s no biase towards either coin climbing or down. This implies it’s dependent upon you to pick which cash to purchase or offer with. Yu can profit going up or down.

7. Market straightforwardness. This is leverage in any business or exchanging environment. It implies you can oversee chance and execute orders inside seconds. It’s profoundly productive and permits you to stay away from startling ‘amazements’.

I trust you’re presently persuaded that is the best venture and salary opportunity around.

My motivation for composing this article is to exhibit to you the benefits of exchanging on the Forex market. In any case, there is one myth that I need to scatter before I go further. The myth is that there is a contrast amongst exchanging and contributing. To scatter that myth I cite from Al Thomas, President of Williamsburg Investment Company, who composed “On the off chance that It Doesn’t Go Up, Don’t Buy It”. He said, “Everybody who contributes is a merchant, just the day and age is distinctive.” It is a lesson that I considered important in the wake of getting destroyed in the share trading system in 2000.

So now, we should contrast components of coin exchanging with those of stock and ware exchanging.
In this lesson, I am going to give you my insight into some of the key things that helped me start making money in the forex market. It may not be exactly what you want to hear, because it’s not necessarily going to be ‘fun’ or ‘entertaining’, but if you actually put in the effort and start implementing some of these ideas, I am certain you will notice major changes in both your trading mindset and your trading decisions. Sadly 80% of people who start reading an article never finish it, so for your own sake please make sure you’re one of the 20% who finishes articles they start reading, this one is important 🙂
You have to do what you need to do to make money trading, not what you want to do, and these are often two very different things. Keep your mind on the end-goal and make sure you continue seeing the ‘forest for the trees’ so that you don’t get off-track and fall back into the same trading traps that have caused you to lose money.
What follows are the key things that I did or changed which allowed me to move from losing to winning in the market…
Use wider stop losses

You might be ‘choking’ your trades to death by using a stop loss that is too tight and sits inside the daily range of the market. You have to give your trades room to breathe; don’t suffocate them. Most novice traders place stops inside the markets daily range and that is the equivalent of giving your money away. Check out my article on how to use the average true range as well as this article on how to place stop losses; they will give you some ideas on how to place your stop losses strategically whilst still giving your trades room to breathe.
Of course, there is a ‘catch’ here, if you want to call it that. It’s that with wider stop losses, comes the fact that you need to reduce your position sizes. But, this shouldn’t be thought of as a ‘bad’ thing. On the contrary, placing your stop loss properly means that you are trading properly and respecting the market; it means you are behaving logically, not emotionally. If you trade this way for long enough, you will make money and you will build a track record that reflects that. Traders with respectable live account track records over a one-year period, don’t have trouble finding funding or getting more funds to trade.
Don’t fall into the trap of thinking that you can trade lower time frames and get a tighter stop. Sure, as you get better you can catch trades on the 4 hour or 1 hour charts that don’t require as wide of a stop, but you won’t be able to do this successfully over a long period of time if you don’t already know how to trade the daily chart profitably and understand proper stop loss placement on that time frame.
Don’t view wider stops as a handicap, instead, view a properly placed (probably wider than what you might like) stop loss as part of proper trading and proper trading habits that will ultimately lead to you becoming a consistently profitable trader much faster than if you place your stops emotionally, based on greed.
Take fewer trades and hold them longer
Holding fewer trades for longer can result in much more profit, much faster than ducking in out of the market all the time and entering many trades. Big money is made in the market by catching big moves and holding them, trading this way is also a lot easier than high-frequency trading and it also means you don’t need a high winning percentage to be profitable because one big winner can pay for many losers.

The more often you trade, the more spreads or commissions you pay to your broker. Over the course of a year, these fees add up, eating into any profit you may have had. When you take fewer trades but hold them longer; you are not paying nearly as many of these broker fees and you’re still giving yourself the chance to take advantage of strong market moves.
Trading less means less emotional trading mistakes like over-trading / over-leveraging your account. One big reason why so many traders end the year unprofitable is because they gave back all their profits after a nice winning streak. You have to protect your trading capital and be very picky about which trades you take if you want to make big money; thus take fewer trades and hold them longer.

Holding trades longer gives you the opportunity to catch big moves in the market and that means you’re riding the market and taking advantage of its power. Granted, big directional moves and strong trends don’t happen all the time, but they happen enough and if you know how to trade them they can make you a lot of money with very little involvement on your part.
One way to take advantage of these big moves and to really pull a lot of money out of them is by pyramiding your positions. This is essentially where you scale into a trend as it moves in your favor, building a bigger position size whilst trailing your stop loss as the trade becomes more and more profitable. To learn more, check out my article on pyramiding for profits here.
At the end of the day, just remember that one good trade per month or even every two months, that you hold for weeks or months, can make you more money and result in a much higher % return, with far less work and stress than ducking in and out of the market all month.
Be boring
People seem to think they need to be involved with the market a lot to make money. But they do this because it’s ‘fun’ for them and gives them a thrill (or they’re addicted to it), not because it’s profitable.
If you want to make money trading, you should basically be ‘bored’ with your trades, because you shouldn’t be trading in such a manner that you’re experiencing a lot of huge ups followed by huge downs in your account value. Don’t confuse me saying ‘be bored with your trades’ to mean that you should think trading is ‘boring’. I am simply saying that your ‘thrill’ or excitement from trading should not be from doing it wrong, it should be from doing it right. Meaning, you should be excited about the longer-term payoff of trading properly, which means using proper stop losses (wider if necessary), being more selective in your trades (trading like a sniper) and holding them for longer.
To get started learning how to trade properly with my simple yet highly effective price action strategies, check out my forex trading course for more information.